Modi has also pointed to gold purchases as an area where consumers could exercise restraint. India imports significant quantities of gold, particularly around weddings and other major occasions. Reducing purchases that are not essential could help lower the amount of foreign currency leaving the country.
Another part of his appeal concerns overseas travel. Modi has asked citizens to reconsider non-essential foreign trips and instead use domestic tourism opportunities. The broader objective is to keep more spending inside India, benefiting local businesses, hotels, transport operators and other parts of the services economy.
The Prime Minister's argument is essentially that individual decisions can collectively have an economic impact. If consumers increasingly choose Indian-made products and domestic services, demand can remain within the country while local manufacturers and businesses gain more opportunities. This fits with his wider emphasis on self-reliance and locally produced goods.
The issue is particularly important because expensive oil can affect several parts of the Indian economy at the same time. Higher energy costs can increase the cost of transportation and production, while a larger import bill can add pressure to the country's external balance. Reuters reported that Modi's earlier appeal also included using public transport, carpooling, working from home where possible and reducing fuel consumption.
Modi is asking people to think about where their money goes. His message is to avoid unnecessary imported purchases and overseas expenditure when suitable Indian alternatives exist, while supporting domestic products, businesses and tourism. The aim is to conserve foreign exchange and strengthen the role of domestic demand in India's economy.